The Marketing Adventures of a
The receptionist at the optometrist’s office looked at me.ure
I stared back at her. “There isn’t a second door, is there?”
She smiled in response. “Not that I’ve ever seen.”
I had been pushing against the air, trying to find the door handle to an inner door to the office. I rolled my eyes and extended my cane again. The tip hit at something hard. “I’m at the front desk, aren’t I?”
Again, she smiled.
Oh, great. Not exactly the impression I wanted to begin today’s marketing attempt with.
Now that my eyes had adjusted to the interior lighting and things came into slightly better focus, I introduced myself and said I was the author of the book I was holding. “Is the low vision specialist here today?”
“She’s with a patient now,” the woman said, matter-of-factly.
I groaned inwardly. Who knew how long that would be? I had someone waiting for me in the car, and she had limited time this morning.
“Do you know how long…”
She shook her head.
I launched into a quick Plan B. “How about if I leave my book with you to give her? I’ll write a note explaining my proposal.”
She nodded and handed me a sheet of paper and a pen.
I wrote my message, being sure to leave my contact information in it. I was hoping she’d call me to say, “Yes, I’d be thrilled to review your book.” It wasn’t as if we lived in New York City and I didn’t think people asked her to review their books everyday.
I thanked the receptionist and left.
At home, I looked up some deaf organizations and picked up my cell phone to see if I could secure a speaking engagement with any one of them. Halfway through dialing the first number on the list, I stopped. I didn’t know sign language. Would they provide an interpreter? If I tried to market my book to them, would it seem strange? I deleted my call.
No, don’t give up so easily.
I picked it it up again and slowly tapped the numbers in. I am sure my book could encourage someone who is struggling with deafness. Unfortunately, the phone rang several times and an answering machine came on. I left a message and went on to the next organization. The answering machine came on there, too.
My heart sank. Today’s marketing wasn’t going very well.
Maybe a letter to these organizations would be better.
I started a new word document and a couple of minutes into my letter, I heard a “ding” from my cell phone. I automatically looked down and found I had a message on Facebook Messenger. The first few words flashed across my screen. “Don’t forget the interview on Purpose…”
I quickly picked up my phone and tapped in my security code to access the message.
It was from Cindy, the interviewer on Purpose Talk Radio. She reminded me that I would be featured on her program the following Friday at 3:00 pm, EST. She had just sent instructions to me via email about what she needed from me.
“Yes!” I pumped my arm down. “Maybe I will sell some books after people hear my interview,” I whispered to myself.
I grabbed a new pad of paper and wrote down a list of people to follow up with for the next day. Some I should have followed up on long ago and others were brand new leads. I paused and noticed that my list was a nearly a page long. Surely this will bring some speaking engagements and sales!
I did feel a sense of renewed hope. Every day is a new opportunity to get my work in front of new readers – to offer support, understanding and a bridge to vision and hearing loss.
Marketing is part of an author’s work load. Do you have a job that requires you to do a lot of the legwork or you don’t make any money? How do you motivate yourself to get it done? What kind of adventures do you have during your work day?