Target Market for Mobility Matters

Who is Drawn to My Book? 

A satisfied reader
A satisfied reader

35-Day Author Blog Challenge – Day 21
Ultra / Ultimate Blog Challenge – Day 3

I’ve been counting down the days until the 1st anniversary of my book, Mobility Matters: Stepping Out in Faith. Guess what? It’s just ONE DAY AWAY.

I’ve been celebrating by looking back on my publishing journey.

In October I also started to write about Vision Awareness Month and “All Things Eyes” (my words). This includes World Blindness Awareness Month, Eye Care Awareness Month, White Cane Safety Day, National Braille Week, World Sight Day and Blind Americans’ Equality Day.

So I’m splitting the focus of my posts between the two.  

Today I’ll be talking about my readership. 

Content of My Book

Mobility Matters  chronicles my journey toward regaining my mobility due to the deterioration of my vision caused by a rare disease called Usher Syndrome, a dual disease which affects both vision and hearing. It is the leading cause of deaf blindness in the world.

At the time, I was at a crossroads in my life and it was so difficult to come to terms with factors outside my control-exactly like so many other vision-impaired  individuals who are afraid to pick up a cane.

It’s an upbeat book geared to people struggling with vision or mobility issues of their own and is meant to reassure them that people do find the ability to become independent and overcome the challenges they face.  Those coping with ongoing vision or vision / hearing loss feel isolated. It’s comforting to know someone else is out there facing the same struggle.  

At the same time, it’s also a path to learning to trust God that goes hand in hand with learning to trust my cane. So I felt I would have a strong readership in the Christian marketplace as well as the secular ‘personal inspirational’ market. 

Those with Mobility Issues

Both men and women read my books, especially those who suffer from progressive vision loss. Their families read it. I’ve heard back from many of my readers and they say, “You get it!” I didn’t target any age level because people can lose their sight at any age. However, the majority of my readers fall between 35 and 75, with a few older and a few younger. More women do tend to read it than men.  

I speak to groups at Senior Citizen centers and they are encouraged by my book. There are always individuals who suffer from macular degeneration and hearing loss in every group so they are eager to find hope in their situations. They leave my talks, armed with practical information and buoyed  by my enthusiasm. I love connecting with them. 

Some of my readers live with Multiple Sclerosis or other diseases that affect mobility. Like me, they find the challenges daunting. I’ve been told that reading my book is like having a good friend nearby.  It’s real. It’s honest. It reflects my stubborn pride in refusing to accept my condition. 

But it has threads of faith and humor throughout  to reassure my reader that despite the obstacles, we’re going to make it through the tough times. We will regain whatever independence we can. Life is going to be all right. 

That’s my intention anyway.  It’s my personal outlook. 

Christian Market

My book is definitely faith-based but isn’t preachy. My intended message is that God is bigger than whatever problem any of us face. For me, it’s vision and hearing loss. For others, it might be divorce, finances, pain, etc. It doesn’t matter. God is our rock. He will bring people into our lives to help us bear whatever it is, and even if the situation doesn’t change, He will change our outlook. God brings us hope because He has a plan for our lives. We have to learn to trust Him. 

The ‘Personal Inspirational’ Market

This is nothing that comes from me. This is where God touches people’s hearts through my life. 

My book chronicles my journey with transparency–faults, biases, weaknesses, fears, cheekiness–and progresses ultimately to the realization that my faith has grown, that God has a good plan for my life. While He might not remove my problems, He makes the tools available for me to cope with my situation.

One reader had this to say about my  book: 

Mobility Matters Review.

Connecting  With My Readers

I connect with my readers in a number of ways both face-to-face and online. When I have speaking engagements, I ask in advance what my audience would like to hear about so I can target my talk to their needs.  I’ve spoken to those losing their vision, blind and legally-blind groups in rehab (retraining),  guide dog groups, ladies’ retreats, women’s groups, the City Mission –anyone struggling. 

I also connect online with readers through vision support groups, networking with other vision-impaired bloggers, those involved with fund-raising  to find cures. I’m accessible to my reader and champion others undergoing orientation and mobility issues. I also connect to new readers by blogging.  

I never knew that writing this book would open so many doors. It seems that the more I trust God with my fears, the more opportunities He gives me to encourage and share my life lessons with others. 

What kind of books are you drawn to? Do you ever read inspirational, adventure books about overcoming obstacles? If so, my book might just be the one you’re looking for! 

You have just read, “Target Market for Mobility Matters,” by Amy L. Bovaird. Copyright October 3, 2015. Please take a moment to leave a comment if my writing has touched you in any way. Thanks!

Target Market for Mobility Matters
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12 thoughts on “Target Market for Mobility Matters

  • October 4, 2015 at 4:39 am

    the more I read about your book, the more interesting it sounds… I wish you all the best luck with it!!!

  • October 4, 2015 at 4:57 am

    Thank you so much, Emilia!

  • October 4, 2015 at 6:07 am

    thank you for sharing your story. This gives me hope to share my story about living with some very different disabilities than yours: auditory processing disorder, sensory processing disorder, and hyperacute hearing. I hope to find a target audience, too, for sharing my story. I also believe that God does not give us more than we can handle!

  • October 4, 2015 at 1:49 pm

    Hi Alice,
    I remember you mentioning this after my Walmart post. Do you blog about it? Whether by blogging or writing a boo, I am certain that when you share your story, God will direct you to the right market. Thank you so much for taking a moment out to read and comment on my post.

  • October 4, 2015 at 3:31 pm

    Hi Amy,

    Your words are so inspiring and I can’t wait to read more. People with challenges who find ways to overcome them and be independent are heroes in every sense of the word. I love your phrase “this isn’t preachy without being preachy.” God is bigger than any of us or anything we face and we all need to be reminded of that.

    I am in a local walking group and there is a lady who is visually impaired training for a marathon in November and people are walking with her during training as her guide. I was going to but we were unfortunately in an accident two weeks ago and I can’t do that distance but the point is she is walking a marathon and she is visually impaired! She is independently walking 26.2 miles! You are being mobile and you are visually impaired! I wanted to do 13.1 miles but had this accident so I’m doing 7 miles. I could have sat on my behind and said forget it but 7 is better than zero right? No matter the challenge, we can find the positive if we choose to; and no, it isn’t always easy, but with God all things are possible. Thank you!

  • October 4, 2015 at 4:42 pm

    Thanks, Colleen.
    That’s great she is training for the marathon and that she has a team of people to help! And great that you are persevering in spite of your accident. (Sorry to hear about it). Glad you are in a walking group. I love to walk, run, jump … fly! LOL. I do all three, when I go to the track, and not all on purpose! 🙂
    Great job and thanks for the encouragement. Please come back and find out more about my book!

  • October 4, 2015 at 5:17 pm

    You do so much for others, Amy. I don’t know where you get the confidence to talk to groups unless it’s from your faith. I wish you a positive outcome from all you attempt because you’re not short on courage.

  • October 4, 2015 at 8:07 pm

    It’s not surprising that your story would encourage folks who face different issues. As the LORD leads, I am sure your candidness will minister to many more.
    Many blessings to you. 🙂

  • October 5, 2015 at 6:52 pm

    Hi Nick,
    Thanks! You can find it on my website and also on Amazon.You’ll even be able to find an audio copy in the future! This is the Amazon link:
    Have a great day!

  • October 5, 2015 at 6:57 pm

    Thank you so much, Francene!
    I think the confidence comes from knowing God is inviting me to share how He has blessed me and also from those years of being a teacher. 🙂 I’m so fortunate to be connected with so many people and to be able to share. It’s one story. But we can all learn from each other. And I am always learning from YOU. 🙂 Tonight I meet with another Lions Club. I’m so excited.
    Take care! Amy

  • October 5, 2015 at 6:59 pm

    Thank you, Barbara.
    That is exactly right. As the Lord leads…Thank you for taking time to comment and encourage me!

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