Target Market for Mobility Matters
Who is Drawn to My Book?
35-Day Author Blog Challenge – Day 21
Ultra / Ultimate Blog Challenge – Day 3
I’ve been counting down the days until the 1st anniversary of my book, Mobility Matters: Stepping Out in Faith. Guess what? It’s just ONE DAY AWAY.
I’ve been celebrating by looking back on my publishing journey.
In October I also started to write about Vision Awareness Month and “All Things Eyes” (my words). This includes World Blindness Awareness Month, Eye Care Awareness Month, White Cane Safety Day, National Braille Week, World Sight Day and Blind Americans’ Equality Day.
So I’m splitting the focus of my posts between the two.
Today I’ll be talking about my readership.
Content of My Book
Mobility Matters chronicles my journey toward regaining my mobility due to the deterioration of my vision caused by a rare disease called Usher Syndrome, a dual disease which affects both vision and hearing. It is the leading cause of deaf blindness in the world.
At the time, I was at a crossroads in my life and it was so difficult to come to terms with factors outside my control-exactly like so many other vision-impaired individuals who are afraid to pick up a cane.
It’s an upbeat book geared to people struggling with vision or mobility issues of their own and is meant to reassure them that people do find the ability to become independent and overcome the challenges they face. Those coping with ongoing vision or vision / hearing loss feel isolated. It’s comforting to know someone else is out there facing the same struggle.
At the same time, it’s also a path to learning to trust God that goes hand in hand with learning to trust my cane. So I felt I would have a strong readership in the Christian marketplace as well as the secular ‘personal inspirational’ market.
Those with Mobility Issues
Both men and women read my books, especially those who suffer from progressive vision loss. Their families read it. I’ve heard back from many of my readers and they say, “You get it!” I didn’t target any age level because people can lose their sight at any age. However, the majority of my readers fall between 35 and 75, with a few older and a few younger. More women do tend to read it than men.
I speak to groups at Senior Citizen centers and they are encouraged by my book. There are always individuals who suffer from macular degeneration and hearing loss in every group so they are eager to find hope in their situations. They leave my talks, armed with practical information and buoyed by my enthusiasm. I love connecting with them.
Some of my readers live with Multiple Sclerosis or other diseases that affect mobility. Like me, they find the challenges daunting. I’ve been told that reading my book is like having a good friend nearby. It’s real. It’s honest. It reflects my stubborn pride in refusing to accept my condition.
But it has threads of faith and humor throughout to reassure my reader that despite the obstacles, we’re going to make it through the tough times. We will regain whatever independence we can. Life is going to be all right.
That’s my intention anyway. It’s my personal outlook.
My book is definitely faith-based but isn’t preachy. My intended message is that God is bigger than whatever problem any of us face. For me, it’s vision and hearing loss. For others, it might be divorce, finances, pain, etc. It doesn’t matter. God is our rock. He will bring people into our lives to help us bear whatever it is, and even if the situation doesn’t change, He will change our outlook. God brings us hope because He has a plan for our lives. We have to learn to trust Him.
The ‘Personal Inspirational’ Market
This is nothing that comes from me. This is where God touches people’s hearts through my life.
My book chronicles my journey with transparency–faults, biases, weaknesses, fears, cheekiness–and progresses ultimately to the realization that my faith has grown, that God has a good plan for my life. While He might not remove my problems, He makes the tools available for me to cope with my situation.
One reader had this to say about my book:
Connecting With My Readers
I connect with my readers in a number of ways both face-to-face and online. When I have speaking engagements, I ask in advance what my audience would like to hear about so I can target my talk to their needs. I’ve spoken to those losing their vision, blind and legally-blind groups in rehab (retraining), guide dog groups, ladies’ retreats, women’s groups, the City Mission –anyone struggling.
I also connect online with readers through vision support groups, networking with other vision-impaired bloggers, those involved with fund-raising to find cures. I’m accessible to my reader and champion others undergoing orientation and mobility issues. I also connect to new readers by blogging.
I never knew that writing this book would open so many doors. It seems that the more I trust God with my fears, the more opportunities He gives me to encourage and share my life lessons with others.
What kind of books are you drawn to? Do you ever read inspirational, adventure books about overcoming obstacles? If so, my book might just be the one you’re looking for!
You have just read, “Target Market for Mobility Matters,” by Amy L. Bovaird. Copyright October 3, 2015. Please take a moment to leave a comment if my writing has touched you in any way. Thanks!