Day 2 prompt is:

Another key to book marketing success is knowing everything about your ideal reader’s demographics (e.g. age, gender, education level, income level, religious preference, parenting status, marital status) as well as their psychographics, which covers everything from the kind of car they drive to their favorite social media sites to what they do on Saturday mornings. Extrapolate to the parents if you’re a children’s author. Tell us about your ideal reader.

I’ve written The Mobility Series to encourage other individuals with vision loss and struggling with mobility issues, These are the kinds of  books I would seek out but couldn’t find because not many exist.  I’m doing all I can to connect with those who can benefit from this series. But it’s also targeted to other readers. With a memoir with a mixed outreach, the demographics are complex and too much to write in a single blog post. For today’s post, I’ll describe my primary target readership of Mobility Matters and my newest memoir, Cane Confessions [available for pre-order on November 1].


target reader
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Demographics of My Vision-Impaired Readers

Age, Lifestyle, Income and Educational Background
For my vision-impaired readership, my ideal reader is between 20-70 years of age, with the majority falling between 25-55.  For some reason, more of my readers are female.  Perhaps that is due to the greater effort it takes for the vision-impaired to take the time to read, as it is not easy. More men are action-oriented and are trying to see how they can remain active in their sports or recreational interests. Generally, they are on a limited income, which means I have to keep the price lower in order to get my message of hope and optimism out to them. Educational level varies. The majority have at least a high school diploma with some–probably half–having had attended some college or graduated with a college degree.

More of my readers may be Christian because my books have a central Christian theme to them, especially Mobility Matters.  But that isn’t always the case. Some have read my book on a different level–specifically to find out more about my mobility experiences. Most are probably married but not all. Many do follow social media and have access to online or physical vision support groups. All are likely to struggle with multiple aspects of vision loss, especially using their cane. My mobility training is an integral aspect of my books.

Some of my readers have completed mobility training. Others have considered, have recently started or are preparing to start O&M training.

My book provides positive reinforcement in this area. If someone is on the fence about mobility training, I hope my book tips them toward learning in order to provide them with more independence. 

I’ll likely find my readers in some tech support group as the majority are tech-savvy. Most use iPhones and navigate the web with some tech support (Zoomtext, speech-to-text software or their phones), etc.

Most strive to develop an active lifestyle and / or sports within their limitations,. The majority are looking for positive outlets, to live full lives, and others who can relate to their challenges.

beep baseball
Some of my readers play beep-ball, baseball for blind athletes

To read more about beep baseball and other sports / activities for blind athletes, click on the highlighted links. I have some readers who participate in tandem bike competitions, and another reader, Mel Scott, has created her own exercise program for the blind.

Some of my readers spend Saturdays with friends  to shop for food or clothing since transport may be more available on weekends.  Few drive or if they do, it may be  limited due to night vision problems. Some will take public transport and some rely on others to drive them where they need to go. Others walk.  About half have guide dogs or love animals, which is a good fit for my book because my writing has a positive and often humorous thread of love for my pets running through it.

Other Target Readers
My family and friends, family or friends of individuals with vision impairment who want to better understand their vision challenges, ladies’ ministry groups who want to see God at work in the lives of others and are looking for inspiration and examples of faith, those who are involved in helping others cope with vision loss (such as those who offer transport, Lions Club members, hospital and rehab members, those who want to offer encouragement  by giving my book as a gift, staff members of eye clinics, etc), eye specialists, hearing and hearing aid specialists, those who are hard of hearing, senior citizens and family members, senior center administrators, mobility specialists, and those looking for a good read with unusual content. 

After publishing my first book, I have a pretty good feel for the demographics of my reading population and where to find them. I also know where to find additional targets of my readership. Now I need to find ways to get my writing out to this readership. 

 What kind of reading are you interested in? What types of books do you read for your career? What kind do you read for pleasure?  Do you prefer to order online, to go to a book store like Barnes and Noble, or do you shop online? 

You have just read, “The Demographics of My Ideal Reader” by Amy L. Bovaird. Copyright October 30, 2016.  Looking forward to your comment! 

The Demographics of My Ideal Reader
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