Author Blog Challenge
Profiling New Memoir: Cane Confessions.
Strangely, just as Cane Confessions: The Lighter Side to Mobility is ready to be released, I receive an invitation to participate in an author challenge to post everyday about some aspect of my book. I thought this might be interesting to my readers as well to learn about various aspects of my memoir. So let’s see how it goes. Looking forward to reading your comments! Today’s topic is the elevator pitch.
The Day 1 prompt is:
Having a hook is one of the keys to successfully marketing your book. What is your 30-second elevator pitch? And whom would you most like to give it to?
In order to make a living as an author and get our message out there, we need to interest others in what we’ve written. The best way to do this is to create a concise but complete pitch that describes our idea, article or book. We need to have a hook that will interest someone else.
An elevator pitch is a fancy way of saying, “Let me convince you of something. Here’s why you should do this for me….”
Early Attempts at an Elevator Pitch Failed
The first time to hear about an “elevator pitch” was in 2010, just prior to my first writer’s conference in Kansas City. Before I ever wrote my first book, I hoped to interest an editor or agent in the “Light” series I had in mind. An elevator pitch is supposed to be short, like 10-20 seconds and 1-2 sentences. But back then, I didn’t know how brief it had to be. I wrote a paragraph synopsis of each book idea I had. The Light Series focused on a couple of time periods of my vision loss. Andy Scheer, a well-known Christian agent, pointed out how my my book ideas had a central focus of “loss,” and suggested I combine them into one book dealing with vision loss, death and divorce. But in my mind, in spite of having a linked themet, the stories surrounding them differed greatly. In order to include them in one book, I’d have to summarize some key elements and life lessons. I wasn’t keen on doing that.
I struggled for some time fleshing out Fading Light. Finally, I set it aside and began to work on another book, focusing on something I gained. The loss was there but it took a back seat. That became the first book in my Mobility Series. I didn’t have to pitch it to an agent or editor. Since the market was changing, I decided become an “indie writer,” that is publish it independently.
My Elevator Pitch Improves
But I did have to sell the idea to readers. One line summarized what it encapsulated: Mobility Matters chronicles a journey where my faith walk meets my physical walk in learning to cope with vision loss.
I’m still working on my pitch for my newest book, Cane Confessions, but it’ll be something like Cane Confessions is a collection of lighthearted anecdotes that surround mobility issues and leave the reader with new or relatable insights. It probably needs a bit refining (to be done this week) since Cane Confessions will be available for pre-order on the 1st of November.
Target Audience for my Latest Elevator Pitch
I’ll likely give my elevator pitch to others with vision impairment, those who help individuals with vision loss (i.e. the Lions Club), ladies’ church groups, senior citizens and anyone with mobility issues or to people who know others with mobility issues.
Have you ever had to give an elevator pitch? Was it for work or your personal life? Did it work? Did you sell yourself, your idea, business or product?
You have just read, “Author Blog Challenge,” by Amy L. Bovaird. Copyright October 30, 2016. Please take time to leave a comment. Thanks!